The Mash Podcast

Episode 13 – Scaling a Brewpub: An Interview with Garry Boyd of Hopcat

by Zane DeVault | December 4, 2017

Garry Boyd, VP Food, Beverage & Cultural Innovation from BarFly Ventures joins us to talk about expanding Hopcat throughout the country, how the craft beer industry has evolved, and how Hopcat manages digital marketing and the web. Lots of great insights in this conversation about both the beer industry as a whole and what it takes to create a successful brewpub (hint: great beer is key).

Show highlights:

About Garry Boyd

Garry Boyd of Hopcat and BarFly VenturesGarry is the creative force behind BarFly Ventures’ Food, Beverage & Cultural Innovation team at HopCat, Stella’s Lounge, Grand Rapids Brewing Company, The Waldron Special Events & TikiCat – 5 concepts based (mostly) in Grand Rapids but expanding rapidly throughout the nation. He oversees all food and beverage menu development, as well as the sustainability & charity initiatives for the BarFly Ventures concepts.

He currently sits on the Board of Directors of the Michigan Brewers Guild, where he chairs both the Sustainability & Quality subcommittees. Outside of being a father of three, Garry feels his greatest contributions to society are the invention of HopCat’s Crack Fries™ and Stella’s Lounges’ Stuffed Burgers. He has a passion for bartending, craft cocktails, and Michigan craft beer. Garry has spent 25 years in the industry, mostly bussing tables and changing out burnt lightbulbs. He is partial to the #5, and his favorite band is The Cure.

Connect with Garry:


Other episodes you might like:

Episode 10: State of the Craft Beer Industry – an Interview with Fred Bueltmann

Episode 9: Instagram for Craft Breweries

Zane's headshot
Zane is a skilled brand and digital marketing strategist with extensive web development chops. He’s a fervent believer in clean code on a mission to make content management systems more intuitive and accessible. He works with WordPress, HTML / CSS / jQuery, PHP / MySQL.


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