The Mash Podcast

Episode 7: Online marketing tools every brewery should be using

by Gretchen DeVault | August 22, 2017

As part of our “how to series on craft beer marketing” we talk about online tools that every craft brewery should be using. This episode is a high level look at craft beer websites, social media, email marketing, Untappd, Yelp and how having an editorial calendar and using project management software can help craft brewers with their digital marketing efforts.

Gretchen DeVault
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.

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2 Comments
  1. Hi, I love the podcast. I have been catching up on the episodes and in episode 7 you mention being able to download a template for an editorial calendar for Airtable. The link given is tinybluesky.com/editorial-calendar however when I visit that page it appears to be a broken link. How can I find this content?

    Thanks!

    1. Hi Zach! Thank you for your feedback! Our apologies that the link was not working. It should be up and running now.

      Direct link to the editorial calendar template: Editorial Calendar Template

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