Johnson Center for Philanthropy

Featured Work: Johnson Center

The Dorothy A. Johnson Center for Philanthropy at Grand Valley State University needed to refresh its brand identity and launch a new website to communicate with several different constituents and community stakeholders. We redesigned their logo, created an internal messaging guide for staff, designed new promotional materials and designed and led the development of their new website.

How the website is helping to grow their organization:

  • Positions the Johnson Center as a leading resource for nonprofits and philanthropy
  • Increase attendance at events and workshops
  • Generate leads for their nonprofit support services
  • Generate leads for their community research services
  • Provide resources to nonprofits and foundations
  • Share the latest community research findings

Deliverables:

  • Brand identity and brand guidelines
  • Graphic design of signage and print collateral
  • Website strategy
  • Website design