Social Media

Having a presence on social media for your brand is practically a foregone conclusion. Social profiles are free and easy to create, and they connect you directly to your customers. The challenge is in maximizing their potential through interaction and a consistent stream of fresh, engaging content.

Today, nearly 65% of consumers use social media to make purchase decisions. It’s easy to see how having a strong social presence can directly impact on your bottom line. However, this is not something that you setup and check off your list. A dormant account can be seriously harmful to you brand. Social media requires you to be, well, social.

Like most everything we do, our approach to social media is data-based and strategic. We look at your goals and your audience, and use that information to determine which social platforms will be the right fit for your brand. Just because you can have a Snapchat account, doesn’t mean you should.  Then again, depending on your audience, it might prove to be the most effective platform of all.

In addition to picking the right platforms, we believe it is imperative to have a solid content strategy. Our goal is to ensure that you remain top-of-mind and relevant to your customer and potential customers. We achieve this by delivering valuable, timely content, using messaging that will engage and resonate with your followers.

The beauty of social media is that it is measurable. We use analytics to see what messages hit the mark and explore opportunities to further develop them. We also use social media to interact directly with your audience, adding to your brand feeling and personality.

Our social media services include:

• Developing a brand ethos
• Social media strategy
• Editorial calendar
• Messaging and content creation
• Social media management
• Social listening and brand journalism
• Social media advertising
• Analytics reporting and recommendations