The Mash Podcast

Launch a craft beer podcast!

by Gretchen DeVault | January 2, 2018

Craft Brewers' Podcast LAUNCH GUIDEPodcasts are hot right now. Podcasting is a great way to connect and build/find community around specific areas of interest like producing craft beer, distribution, craft beer business, or just enjoying craft beer. The topics and possibilities are endless.

We are big podcasters here at Tiny Blue Sky with our own podcast The Mash as well as our very own Gretchen DeVault and Tera Wozniak Quall's podcast Lean the F*ck Out. Our team has produced over 60 podcast episodes and we've learned alot along the way. Many of our clients have asked us how to get started podcasting, so we put together an easy-to-follow Podcast Launch Guide to get you going.

You’ll learn the key ingredients to a successful podcast including, how to structure your episodes, write scripts and show notes, how to publish on services like iTunes and Stitcher and how to create a solid process that makes your podcast run like a well-oiled machine.

Whether you are a craft beer producer, home brewer, supplier to the craft beer industry, or a marketer in the craft beer industry, this guide is a must for the aspiring craft beer podcaster.

Craft Brewers' Podcast Launch Guide
Craft Brewers Podcast Launch Kit
Craft Brewers Podcast Launch Kit
Craft Brewers Podcast Launch Kit
Craft Brewers Podcast Launch Kit
Craft brewers podcast launch kit


  • Podcast vision worksheet
  • Basic script outline
  • Show notes outline
  • Recommended recording equipment, recording software and editing tools
  • Recommended production process (that can be cut and pasted into Asana)
  • Audio tips
  • Email templates for scheduling guests
  • Editorial calendar template (in AirTable)
  • Tips on how to promote your podcast and grow your audience

Price: $29.95

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Gretchen DeVault
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.


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