Website Design and Development
A website can be one of your most powerful business tools
The team at Tiny Blue Sky has been designing and building websites for over 10 years. We understand that even if you aren't selling your product directly on your website, your website still needs to sell your product and brand. For specialty food, craft beverage and niche product companies that do sell directly, we've got the right e-commerce solutions to maximize your sales.
Whether you sell directly online our not, our website process always begins with your business goals and the metrics we can use to track success. We explore the best ways to engage the right consumers and convert them into loyal customers. We are always seeking the sweet spot between your business goals and a consumer's brand experience on your website.
Website Design and Development Process
Our website design and development process has been tried and true. It’s something we’ve been doing for over 10 years and we’ve basically made a science out of it.
We create a website objectives document that defines the strategy for your website. We’ll dig deep to understand your business, its goals and how you interact with your customers. Our goal here is to find the sweet spot between your business goals and engaging the right customers through your website.
Next, we organize all the information for the website into a hierarchical and meaningful structure to make it easy for users to find what they need and easy for you as the website owner to add content to your website.
We produce a website prototype to assess user interaction and define the informational hierarchy of each page. This phase defines the functionality of the site.
Design + Content
This is where your site begins to take shape with design and content. We include copywriting, photography, brand assets, a color palette and font selection. Reflecting the way people get information today, all of our designs work seamlessly on desktops, tablets and mobile devices. Our copywriting focuses on writing search-friendly web pages as well as on-page SEO.
Development and Training
Once we’ve solidified design, the development process begins. We build a responsive site that is compliant with web standards. Our CMS (content management system) of choice is WordPress, and we include training and documentation to simplify updating the site.
YOUR WEBSITE IS THE FIRST STEP
Having a solid website is the first step in your overall digital marketing strategy. Remember that old saying “If you build it, they will come?” Well, it doesn’t hold much water in this scenario. The website by itself isn’t going to do much for your brand if nobody knows it exists. That’s where a strong digital marketing plan is critical. Learn more about our digital marketing approach.