Tiny Blue Sky Process

Our Process

As a full service agency, we have everything you need to realize your product vision from concept to completion.

We approach each project strategically with know-how and analytics to back it up. Our overall process is designed to be flexible; you can enter and exit at any stage. In learning more about your product, we help identify what marketing aspects would bring your brand increased awareness and profitability. One size does not fit all and our goal is to customize a plan for you that brings optimal results based on who you are and who you want to be.

What we believe will drive sales forward (and make you do the best happy dance of your life!) is a strong digital marketing campaign. We use social media, email marketing, best SEO practices, and a sales-focused website strategically to drive not just traffic, but the right kind of traffic your way resulting in a growth oriented customer base. That is what sets us apart from other agencies, what makes us smile, and what will take your product from good to great.

Brand Identity

We consider brand identity to include:

Brand ideation and visual exploration
Brand strategy
Logo design
Brand messaging
Brand guides

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Product

We consider the product part of the process to include:

Product packaging
Product photography

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Tools

We consider tools to include:

Stationery
Marketing materials
Sales materials
Point of sale and point of consumption
Signage
Display

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Strategy

Digital strategy:

Website strategy
Digital marketing strategy
Content strategy
Editorial calendar

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website

Website:

Website design
Website messaging
Website development
E-commerce
Website maintenance

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Digital Marketing

Digital Marketing:

Social media management
Content creation (blogging, videos, podcasting, infographics)
Email marketing
SEO
Marketing Automation
Online Advertising (PPC, retargeting)
PR

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