We are a collective of marketing geeks and craft beer enthusiasts that are passionate about helping small to midsize craft brewing businesses grow.
We value the true craft of brewing and the grassroots history that built the craft beer culture that exists today. As we’ve watched the craft beer industry evolve over the years, we’ve seen big beer companies co-opt the phrase “craft beer” at the cost of business for real craft brewers. This makes us want to fight harder for the true craft beer makers. Our mission is to help your craft beer business get farther, faster using the web and digital marketing to build an authentic community around your beer brand.
Co-founder & CEO
Zane is co-founder and president of Tiny Blue Sky. In addition to overseeing the success of the business, Zane is also a skilled brand and digital marketing strategist with extensive web development chops. He’s a fervent believer in clean code, and he’s on a mission to make content management systems more intuitive and accessible. He works with WordPress, HTML / CSS / jQuery, PHP / MySQL. When he's not working, he can be found home brewing, drumming for the band the Icicles or playing with his twin kiddos.
Co-founder / Director of Digital and Creative Services
Gretchen likes to think, create and make awesome happen—whether it be developing a digital strategy for a craft beer startup or creating engaging marketing content for a niche brand. Her design range and skill set is broad. With over 15 years of experience working for a wide variety of boutique brands, specialty food and beverage companies, musical acts and nonprofit organizations, she has established a record of producing award winning work that drives business.
In addition to her design and digital marketing work, she is a singer, songwriter and guitarist with the indie pop band The Icicles and shoegazer band Voluptuous Panic. She is also co-host of the podcast Lean the F*ck Out. Oh, and she has twin kiddos.
Tera Wozniak Qualls
Account Manager & Digital Strategist
Tera’s super power is asking the right questions to help businesses frame their messaging and stories to connect authentically with their audiences. Her digital marketing and communications experience is broad, ranging from small nonprofit organizations to start up companies to a large academic institution. No matter the company or audience, she works closely with leadership to frame their most important audiences and plan for engagement through email marketing, blogs, webinars, social media, and podcasts.
Web Designer and Developer
Creativity at work and at play. A musician at heart, homebrewer and chef for fun, John focuses his professional time on creating the digital, print and other marketing elements his clients need to reach their goals. A jack-of-all-trades, John’s background is varied with over 14 years of experience in marketing and communications, project management, graphic design, email marketing, web development, user experience and more. He will almost certainly catch that detail most assume, “nobody is ever going to notice,” and loves the process of translating client vision into reality.
SEO & PPC Specialist
Robert has a bachelor’s degree in media management, which comprises design, development and copywriting for websites. His background includes working as a web designer for a firm specializing in e-commerce websites. The firm grew so quickly, Robert moved from designing websites to working with pay-per-click (PPC) advertising and SEO until they “found a replacement.” He became so good at both, he became the replacement, doubling their PPC revenue in less than a year. As director of SEO and PPC advertising at another company, he increased their monthly revenue by 25% in just nine months. Robert holds Google Analytics and AdWords certifications from Google Academy and is
a WP Elevation–certified digital business consultant.
Rob Qualls is the lead brewer at City Built Brewing Company located in Grand Rapids, Mi. He has been brewing for over 6 years. Before he professional brewed, he was the GM of a local Homebrew Supply store., He is a multi award winning brewer and is seen as one of Grand Rapids rising stars. He specializes in hop heavy IPAs, Belgian, and French styles.
Macon is our living user persona. He represents all things craft beer and has been a serious home brewer for over 10 years, primarily learning the craft through home brewing podcasts. He has earned a handful of home brewing awards in the Toledo, Ohio area where he resides. When he’s not sharing his thoughts about the craft beer industry on our blog and podcast, you can find him working as a certified arborist maintaining the urban forest of a 36 acre museum campus. And if that’s not enough, he also grows an impressive beard.
Brian J. Bowe
Brian J. Bowe is a seasoned writer with a social scientist’s mind and a rock ‘n’ roll heart. As a music journalist, he has written books about bands like Judas Priest, The Ramones and The Clash. While earning his Ph.D. in media and information studies, Bowe developed a deep understanding of how communication helps people make meaning about the world in which they live. By day, he’s an assistant professor of journalism at Western Washington University. Outside of work, he makes music with Gretchen DeVault in Voluptuous Panic.
Amanda St. Pierre
Writer + Public Relations
Amanda is a seasoned public relations practitioner. She is a planner, a strategic thinker, a creative problem solver, and a details enthusiast. She is happiest when she is creating content to help clients achieve their communication goals. Amanda has a special place in her heart for data and psychographics—after all, for a message to resonate you have to know your audience. When not tapping away on her trusty laptop, Amanda is drinking coffee and dreaming up new business ideas.
Chelsea is an eloquent and creative copywriter with wit and mad typing skills to boot. She’s a comprehensive thinker with an intense dedication to the craft. Armed with ideas, gusto, and a very loud laugh, she is ready to tackle the day one post at a time.
Jane is an experienced professional photographer, food stylist and artist/illustrator with vast knowledge and years of experience. She doesn’t just take pictures, she transforms images into works of art. With over 30 years of design experience ranging from visual merchandising to corporate art direction and graphic design to studio photography, Jane has the unique experience it takes to make your images look great. When Jane isn’t behind the camera, she is either gigging with a band of musicians in which she plays a mean flute, or she is writing and illustrating books.
Shannon is an expert designer who understands the project management process from concept to completion. She has extensive experience developing strategic print and online marketing campaigns across multiple brands that get to the heart of the matter. Shannon’s designs are clean, innovative and always communicate the intended message. When she isn’t on the clock you can find her on a plane heading to the next travel destination on her bucket list.
Point of Sale Specialist
Dan has extensive experience in integrating point-of-sale systems with accounting and e-commerce platforms. He has worked with small and large retail businesses and manufacturers. He works with Shopify, WooCommerce, Square, Vend, Clover, Revel, Quickbooks and Wave Accounting.
Strategic Partner / Fairly Modern
Angela Satterlee is a Los Angeles based, Midwest raised designer with experience across various mediums. After earning her BFA in Graphic Design, her career started in Creative Direction – with a strong focus on Marketing and Brand Development. This led her to a tech agency where she specialized in User Experience Design for Fortune 500 companies. Utilizing her time outside of work, Angela dove into many passion projects including two extensive home renovations which led to the unexpected success of her blog, Fairly Modern.
Today, Angela has received her Masters of Design degree and is living her dream in California. She has founded a collaborative studio that utilizes her skills in Interior and Graphic Design to bring holistic and conceptual solutions to her Residential and Commercial clients. Her visual language simplifies concepts and creates a clearly defined plan with a beautiful, West Coast influence and Midwest budget.
See details about our Strategic Partnership with Angela.