8 Pieces of Content to Add to Your Nonprofit’s Website Today

Episode 4: Google Analytics for Nonprofits and Foundations

by Gretchen DeVault | February 15, 2019

On this episode of The Tech Savvy Nonprofit we talk about how you can use your Google Analytics to inform your decision making and improve your nonprofit or foundation website.

About Google Analytics

Google Analytics is a free web analytics tool that can help you analyze your website traffic. First of all, you’re going to want to see if you have Google Analytics set up on your website.  Does your current site have a Google Analytics installed? See resources below for tools to check your site if you’re not sure.

Overview data you should be tracking (Audience > Overview)

More info about your audience

How are your visitors getting to your site? (Acquisition > Overview)

Content!! (Behavior > Site Content)

Take Action:


SEOSite Test

Monster Insights – Google Analytics

Getting Started with Google Analytics

Gretchen DeVault
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.


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