The Tech Savvy Nonprofit

Episode 3: Making the Case for Email Marketing for Nonprofits and Foundations

by Gretchen DeVault | February 12, 2019

On this episode, we make the case for email marketing for nonprofits and foundations. Email marketing is one of the best ways to connect directly with your audience. It’s extremely cost effective and it’s measurable! Forget the print newsletters or print event invitations (except in some cases, of course) and consider email marketing!

Email marketing is a direct line to your audience

Email marketing is more cost effective

Email marketing provides valuable analytics

Email marketing helps build a case for support

Think of your email efforts as building a case for support for your nonprofit or foundation on an ongoing basis. Think of email as starting a dialogue.

BEST PRACTICES

Cadence + Consistency

Grow Your List

Collect emails at events, on your website, wherever your nonprofit organization or foundation is represented.

Tool Recommendations:

Gretchen DeVault
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.

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