8 Pieces of Content to Add to Your Nonprofit’s Website Today

Episode 5: Unlocking the Mystery of SEO

by Gretchen DeVault | February 16, 2019

In this episode we unpack what SEO is and how you can use SEO efforts to drive more traffic (and more of the right traffic) to your nonprofit or foundation website! What is this mysterious SEO and why does it matter for nonprofit organizations and foundations? SEO feels a little like the great and powerful Wizard of Oz — everything happens behind the curtain and the Wizard claims he can somehow get your website to show up first on Google. And just like the Wizard of Oz, when you pull back the curtain, you’ll find the Wizard isn’t who you thought he was. And in the end, with time, a commitment and ongoing efforts, your organization can find its own way into getting more organic traffic from SEO efforts.

Because many businesses and nonprofits got duped by shady SEO companies who happily took their monthly checks but didn’t ever share what SEO efforts they were actually doing each month, many organizations are now rightfully hesitant when it comes to SEO. But here’s the thing, optimizing for SEO does not have to be so mysterious.  

What is SEO

SEO stands for search engine optimization.” Basically, SEO is the process of getting traffic to your website from the “free” search results on search engines like Google and Bing.  Obviously, every nonprofit organization, foundation and business wants to be found easily on search (if not at the top of the first page). But there is alot of competition, so search engines like Google have to figure out which websites show up at the top. At the end of the day, Google’s reputation is based on quality search results so their algorithm that defines who shows up in what order is all about quality. So, if everyone wants their website to show up first, how do you get to the top?

Why does SEO matter for nonprofits or foundations?

How websites are ranked:

How to improve your SEO efforts


Moz.com – Beginner’s Guide to SEO

Yoast.com – Yoast Must Reads for SEO

Google’s page speed test: https://developers.google.com/speed/pagespeed/insights/

Find your domain authority: https://moz.com/link-explorer

Free image compressor: https://www.websiteplanet.com/webtools/imagecompressor/ (Special thanks to listener Karen Rudenstine for sharing this resource with us!)

Gretchen DeVault
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.


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