The Mash Podcast

Episode 11: Marketing Beer to Women – An Interview with Ginger Johnson

by Gretchen DeVault | August 25, 2017

This week we talk with author and marketer Ginger Johnson about marketing beer to women. She shares some of the research and insights from her latest book How to Market Beer to Women. Ginger is founder of Women Enjoying Beer, the only company on the planet studying women and their relationship to with beer. She's also known for her TED talk: A Hammer, Beer & Women.

Show Highlights:

  • Ginger talks about her new book How to Market Beer to Women
  • Her research on women and beer and the power of qualitative data
  • The importance of marketing for beer companies
  • The business opportunity of selling beer to women

About Ginger Johnson

Ginger Johnson is a TED talker, author, business owner, speaker, teacher and marketer. She is founder of Women Enjoying Beer, the only company on the planet studying women & their relationship with beer. Learn more about her at and + on Twitter @gingerjohnson

She's appreciative of people who buy the book, since she's working on making her fine husband a kept man. Oh – and she loves to cook for friends and visitors.



Gretchen DeVault
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.
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