Episode 11: Marketing Beer to Women – An Interview with Ginger Johnson
This week we talk with author and marketer Ginger Johnson about marketing beer to women. She shares some of the research and insights from her latest book How to Market Beer to Women. Ginger is founder of Women Enjoying Beer, the only company on the planet studying women and their relationship to with beer. She’s also known for her TED talk: A Hammer, Beer & Women.
- Ginger talks about her new book How to Market Beer to Women
- Her research on women and beer and the power of qualitative data
- The importance of marketing for beer companies
- The business opportunity of selling beer to women
About Ginger Johnson
Ginger Johnson is a TED talker, author, business owner, speaker, teacher and marketer. She is founder of Women Enjoying Beer, the only company on the planet studying women & their relationship with beer. Learn more about her at womenenjoyingbeer.com and gingerjohnson.com + on Twitter @gingerjohnson
She’s appreciative of people who buy the book, since she’s working on making her fine husband a kept man. Oh – and she loves to cook for friends and visitors.