Episode 2: Online tools your nonprofit or foundation should be using
In this episode of the Tech Savvy Nonprofit, we dive into digital marketing and online tools that nonprofits and foundations should be using.
WEBSITE
Most nonprofits at the very least have a website. But the big piece that’s often lacking here is a good website OR not utilizing your website as a tool on an ongoing basis rather than as a brochure.
Tool Recommendations:
- WordPress or SquareSpace
- Yoast for SEO if you have WordPress
- Google Analytics
SOCIAL MEDIA
The platform(s) depends on your organization. Social media is the place where you can build more community with your cheerleaders. It’s probably not where you’ll find donors, but it is where you can get people to share info about your org.
Tool Recommendations:
- Sprout Social / Buffer / HootSuite
EMAIL MARKETING
Email marketing is one of the best ways to connect directly with your audience. It is extremely cost effective and it’s measurable!
Tool Recommendations:
- MailChimp
- ActiveCampaign or Drip.co
- Should be managing this in AirTable and Asana
DONOR SOFTWARE
As you initiate relationships with people online, you need a place to store and organize that information. Many donor systems integrate with your website, which is great for online giving. They also give donors and other the ability to keep their contact information with you up-to-date.
EDITORIAL CALENDAR & PROJECT MANAGEMENT TOOLS
Process is everything. It really is. You need to plan and manage your content. Don’t just let it happen haphazardly.
Tool Recommendations:
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.
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