Episode 2: Online tools your nonprofit or foundation should be using
In this episode of the Tech Savvy Nonprofit, we dive into digital marketing and online tools that nonprofits and foundations should be using.
Most nonprofits at the very least have a website. But the big piece that’s often lacking here is a good website OR not utilizing your website as a tool on an ongoing basis rather than as a brochure.
- WordPress or SquareSpace
- Yoast for SEO if you have WordPress
- Google Analytics
The platform(s) depends on your organization. Social media is the place where you can build more community with your cheerleaders. It’s probably not where you’ll find donors, but it is where you can get people to share info about your org.
- Sprout Social / Buffer / HootSuite
Email marketing is one of the best ways to connect directly with your audience. It is extremely cost effective and it’s measurable!
- ActiveCampaign or Drip.co
- Should be managing this in AirTable and Asana
As you initiate relationships with people online, you need a place to store and organize that information. Many donor systems integrate with your website, which is great for online giving. They also give donors and other the ability to keep their contact information with you up-to-date.
EDITORIAL CALENDAR & PROJECT MANAGEMENT TOOLS
Process is everything. It really is. You need to plan and manage your content. Don’t just let it happen haphazardly.