Digital Marketing Process

Our digital marketing process is rooted in strategy and based on analytics.

We believe strong digital marketing is key to continued business success. We use social media, email marketing, best SEO practices, advertising and a sales-focused website that drives not just traffic, but the right kind of traffic your way resulting in a growth oriented customer base. That is what sets us apart from other agencies, what makes us smile, and what will take your product from good to great.

Discovery

This is where your story comes in. We’ll light some candles, get comfortable and dig deep to understand your business, its goals and how you interact with your customers. We want to define an audience for your product, then learn about them, and in the process get to know you much better as well. We’ll be like family at the end.

Strategy

It’s business time. Based on your target audience we’ll develop a strong digital marketing plan that aligns with your unique business goals. We’ll establish an editorial calendar producing relatable and relevant content about your product putting it on center stage at a sold out show.

Execution

Let’s take your goals and make them a reality. Once the digital marketing plan is in full swing we will coordinate weekly check-in calls to make sure our efforts are giving you the right results. We’ll develop high quality content that engages your audience and use digital marketing tactics on a daily basis with the ultimate goal of increasing sales and spreading the good word.

Analysis

Time to get down and dirty with data. We are a results focused firm that consistently analyzes the data drawn from all digital marketing efforts to ensure your success. We provide our clients with weekly analytics reports that keep you informed regarding any strategic changes made and help you see in real time how your audience is growing and changing. In addition, we submit monthly and quarterly evaluation reports that show you exactly what’s happening online,  how it’s affecting traffic and driving sales for your business.