Taking the Mystery Out of SEO

Taking the Mystery Out of SEO

by Gretchen DeVault | August 24, 2020

You’ve probably heard of SEO, but today we’re going to unpack not only what it is, but how you can use it to drive more (and better!) traffic to your business’s website. What is this mysterious SEO and why does it matter for you? SEO companies feel a little like the great and powerful Wizard of Oz — the Wizard claims he can somehow get your website to show up first on Google, but everything he does happens behind the curtain. And just like the Wizard of Oz, when you pull back the curtain, you’ll find the Wizard isn’t who you thought he was.

Many companies and organizations are (rightfully) hesitant when it comes to SEO, after shady companies happily took their monthly checks without sharing what SEO was or what efforts they were actually making each month.

But here’s the thing–optimizing for SEO does not have to be a mystery!

Taking the Mystery Out of SEO

What is SEO?

SEO stands for “search engine optimization.” Basically, SEO is the process of getting traffic to your website from the “free” search results on search engines like Google and Bing. Obviously, every business or organization wants to be found easily on search, or even be the top result. But there is a lot of competition, so search engines like Google have to figure out which websites show up at the top. Google’s reputation is based on their reliable and trustworthy search results, so their algorithm, which defines who shows up in what order, is all about quality. But if everyone wants their website to show up first, how do you get yours to the top?

Why does SEO matter?

How websites are ranked:

You’ve probably heard the term “algorithm” when talking about Google. Basically, Google figures out rankings based on a complex mathematical model which is called an Algorithm. This algorithm takes into account hundreds of factors when determining the ranking for any keyword. Google does not share what goes into the algorithm, but the practice of SEO has helped us make an educated guess on what many of those factors are, including:

Steps to Improve Your SEO Right Now

That’s a lot of information to take in, and it could feel overwhelming, but there are a few super simple steps you can take to improve your SEO efforts right now.

SEO is vital to the success of your website, but with time and commitment to ongoing attention, your organization can find its own way into getting more organic traffic from SEO efforts. If you’d like to learn more about how Tiny Blue Sky can help you with your SEO, email gretchen@tinybluesky.com.

Gretchen DeVault
Gretchen is an experienced web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. She values intuition and a design process where strategy and human interaction intersect. With more than 15 years of experience working with a wide variety of boutique businesses, corporate and nonprofit clients, she has an established record of creating awesome for her clients.


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